How Does Google Make Its Money?
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You will ensure better return on each ad, operational spend when you know how to marry your live web analytics tools with your databases. Here comes some essential techniques from Database Marketing: • Customer Life-Time-Value (LTV or CLV) • RFM (Recency, Frequency, Monetary Value) • Tests and
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Do you want to be a savvy online marketer? Do you want to know how and where your customers come from and how they are converted into buyers? When you make a sale, can you identify the channels or campaigns that made them decide on making the
Read more →Revenue optimization (RO) is a toolkit containing the enabling technology and decision-making infrastructure to empower organizations to achieve excellence in scientific marketing — to scientifically manipulate the levers that cause demand in their market environment to shift. RO allows organizations to unlock the demand opportunities existing within
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