Adobe’s Neil Morgan on the changing nature of marketing campaigns and the importance of optimisation. Tracking, Tweeking, Neil Morgan, vice president, digital marketing solutions, EMEA at Adobe Systems (Omniture) explains in this interview how marketing campaigns have changed, and why optimisation and personalistation are the key to
Read more →Search engine optimization is an important internet marketing strategy. It is where many online businesses have anchored their online presence. Thus, when search engines make changes in their algorithms and the manner of which the web spiders crawl to define search engine ranking results, many websites and
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