The London Olympics coincided with the Ramadan in 2012. Thus, there are speculations that this is one of the reasons why large enterprises did not spend as much in advertising in the London Olympics.
Likewise, it is believed that the Middle Eastern Region is more inclined in supporting football rather than the Olympics. The popularity that the Olympics have in the United States and in Europe is not embraced as much in the Middle East.
There are still many advertisers in the Olympics, large once who spends hundreds of millions of dollars, but there are also those huge enterprises not advertising this year, such as Coca Cola and Panasonic.
Of course, there is still Coca Cola presence in the Olympics because McDonalds is distributing Coke glasses, but the company itself is not directly advertising in the Olympics this year.
Panasonic, on the other hand, believes that during Ramadan season, household appliances are more popular as against their products and thus, sponsorship in this year’s Olympics may not be such a good idea.
Adding the fact that Panasonic have already done a pre-season promotion, continuing with more advertising apart from newspaper and billboards may no longer become necessary.
Advertising in the Olympics may provide brands with wide exposure but if you feel that it will not coincide with other events and activities in the area, furthering your advertising expenses may not be necessary.
Likewise, the advent of online advertising which you can link to the Olympics and its events may be helpful and less expensive.
If you are not a large enterprise but want to promote your business in the Olympics, you can do posts, banners and posters online and in social media networks, which will offer you the same exposure.
For small businesses, having presence in the London Olympics will not be possible because you are not allowed to post your logos if you are a non-sponsor. There are about 250 brand police deployed to make sure that no one rides the Olympics popularity without sponsorship.
An option for small businesses is to use the World Wide Web for their promotion. Brainstorm with your internet marketing consultant to make sure that even if you cannot advertise like big enterprises in the Olympics, you can still bank on the Olympic popularity online.
Advertise online, this is a cost efficient way to do your promotions for your products and services.
Internet Marketing SARL is an internet marketing provider in the Middle East and in Asia. They have teams of expert and professional internet marketing consultants who will help you plan, implement, monitor and analyze your internet marketing and mobile marketing campaigns.
Contact an internet marketing consultant here and discuss your plans. They will also offer you recommendations on how to bank on the current events for your campaigns.