Do you want to setup a business? Are you thinking of a small traditional business or are you looking at setting up an online business? Whatever business you want, it is necessary that you do a business plan. The business plan will be your guide and it will help you to identify what success looks like for your business.
Whether your business offers a product or a service, having a business plan is necessary. It will spell success and it will help you grow. If you think that your business is small and maybe you do not need a business plan, you are wrong. You do not need an elaborate business plan. Simple business plan is easy to do, it will still guide you in your business and it will help you understand when and how you can say you are successful in your business.
If you want to know how to do a simple business plan, we will offer herewith some of the necessary components of your business plan. This is simple and you can do it on your own.
Do not be affected by the title. Let us say it is your spiel. If a friend asks you in the elevator, this will be the statement that you will give.
It will summarize your business in as few sentences as possible. Even large enterprises have their executive summary in less than half of a page. Thus, for a simple business plan, your executive summary may be just a few sentences.
You will be able to do a simple business plan by answering these questions:
• What products or services will you offer?
• Do you produce your own products or do you purchase them and resell?
• Is it a service, do you do it or does a partner provides the service?
• How do you sell your products or services, online, offline or both?
• Do you work on your business alone or will you hire employees?
• Do you have a website?
• Will you market your business online, offline or both?
Why are they important? Remember that you are doing a simple business plan, a guide for your business, something that will act as your business roadmap to success. If you do not spell out these details, it will be difficult for you to grow your business or even to know when you are successful or not.
You have defined how you plan to sell or offer your products and services. You have identified if it is online, offline or both. You have to know your core target market and where you can reach them.
Identify your target market by gender, age, income and other parameters like single, married, housewives, young professionals or students. Some businesses target seniors as well.
Know who will benefit from your products and services, and your marketing efforts need to target them.
Another important part of market strategies is to know how your potential customers will react to your offers. What is your marketing message that will make customers want to buy from you and not your competitor?
If you are not sure in the other parts of your business, like where customers are and what are their preferences, the competitive analysis will unearth some of these details for you.
Identify your competitor. Then, check them out. What are they doing? Who are they marketing to? Where are they and where do they find customers.
How do they do their marketing and what separates your products and services from your competitor.
You will find gems in your competitive research that will improve your simple business plan.
Design and Development Plan
You have identified how you plan to offer your products and services. You know who your target market is. You also know your competitor and how they do their business.
You can now plan on how you will move your business forward.
Do you need to reconsider your target channel? Do you need more employees doing some of the work for you? If you can do it on your own, what help will you need to outsource?
Do you want to change your distribution channels? Do you need affiliates to find leads for your business?
The answer to these questions will help you understand your business well.
You may also know how you will say that your business is growing. Not just in terms of sales but in terms of wider market as well. Define what success looks like. This may change as the days go by. However, as of now, during the preparation of your simple business plan, what do success looks like for your business?
This is important; do not skip this part of your simple business plan. How much do you need to setup and run your business? Where will you spend your money in your business? Where are you getting the money for your business?
How many months will you spend money before your business break even and when can it support its own operations?
These are necessary considerations. Even if you are doing a simple business plan, you have to make sure that your business plan is properly laid out.
If you have worries that you will not be able to do the business plan well, you may want to ask our team of expert business consultants here. They will be able to guide you and make recommendations on how to go about setting up a business that is going to grow online.