Internet Marketing in Vietnam
Vietnam is the easternmost country in the Indochina Peninsula in Southeast Asia. It has a population of about 91.56 million and is among the highly populated countries in Asia. Internet marketing in Vietnam is yet a young marketing concept. This is probably due to the fact that only 34% of the populations have access to the internet.
Very few businesses have ventured into offering their products and services online. In these few businesses, they are doing it through online shopping websites.
Thus, if you want to take advantage of this young marketing concept such as internet marketing in Vietnam, you have to help educate the businesses in Vietnam of the importance and effectiveness of promoting products and services online.
As mentioned, only 34% of the population has access to the internet. However, among the population social media networks have strong following. Social media networks such as Zing Me and Go.vn are very popular. Facebook has strong following, as well, but it is below Zing Me and Go.vn, even if this government social media network is quite a new site in Vietnam.
Just the same, for businesses who want to tap the Vietnam market and those businesses operating within Vietnam will be able to find it useful to take advantage of social media marketing from among their campaigns.
To help you further in planning for campaigns and strategies for internet marketing in Vietnam, you may want to know that among social media networks such as Zing Me, historical sites and buildings are the categories of interest.
On the other hand, for the social media Go.vn, it is Arts and Entertainment, Music and Audio, Broadway and Musical, and Latin American Music that are the categories of interest. Facebook has a broader interest but they are geared towards young Vietnamese and chatting.
Furthermore, it may help you to know that online, there is political blocking in Vietnam. Thus, to be able to do internet marketing in Vietnam, avoid matters related to politics.
After knowing what to avoid and where to anchor your campaign for internet marketing in Vietnam, you may now plan your marketing strategies.
Likewise, for marketers, aside from internet marketing in Vietnam, you may also want to consider mobile marketing in Vietnam. This is because while there is about 34% internet penetration in the country, you may be happy to know that there is more than 100% mobile phone penetration. Thus, you can do both internet marketing and mobile marketing in Vietnam to help boost the growth potential of your business.
Do you need help in cracking the internet marketing and mobile market in Vietnam? Contact an internet marketing provider, this will ensure that you will be able to take advantage of this young marketing concept in Vietnam.
Internet Marketing SARL is an internet marketing provider in the Middle East and in Asia. They have teams of expert and professional internet marketing consultants who will be able to help you in planning, implementing, monitoring and analyzing your campaigns and strategies for internet marketing in Vietnam. Take advantage of being the pioneer in internet marketing in Vietnam and benefit from the wide reach of your online presence in the country.
Contact an expert and professional internet marketing consultant here.