How To Widen Your Social Media Connections
Social media networks have hundreds of millions in membership. Because social media have millions of membership base, your business needs to be one among the hot stuff to lead wider audience and more connections to your site.
Some businesses have asked their friends and followers to like them and their pages. Some have asked for shares of the posts and their photos. If you are a marketer, you would need more social media connections to make your products or services popular.
Here are a few helpful tips in widening your social media connections.
Give people a reason to follow you
Why do social media subscribers follow a brand or a product? This is probably because they have good experience with the brand. They may follow a product because they want it or because it can help them with their concerns and if it is something that they aspire.
If you offer helpful tips and information, you also have some good feedback that delivers a message that your product is a trustworthy product, then, it is a good reason to follow you.
Aside from free and useful information, you may also want to offer them a platform to give you suggestions or comments on your campaigns or your products. Then, respond to those suggestions and comments with information that commits to quality and service.
Build trust to your business
Reputation is key in social media marketing. You have to be a trustworthy marketer to generate more followers. Aside from giving them a face and a person to connect to, you will also need to offer them the information that they seek.
By researching your target market from among the social media subscribers, you will know how to build trust by giving them what they want. Do they want information or industry insiders’ news? Do they want proof of the effectiveness of your products? Do they aspire for bigger products, smaller products or cheaper products?
Whatever your potential customers or target market desires, try to respond to their needs, this will build trust that you are a business that cares for them. If you are able to build your reputation as a trustworthy marketer, they will want to connect with you and follow you.
Ask for connections
You have followers and connections on your own. They may be your friends, relative or colleagues. To widen your audience, you may want to ask your friends to share your posts especially tips and information relative to your products and services.
In Twitter, ask your connections to retweet your feeds. Of course, you have to make your information or tweets useful and helpful to your potential customers, make your posts worth sharing. Then, ask for the retweet or share.
In sales, there is a saying that you will not get the sale if you do not ask for it. In the same manner, you will not get more connections if you do not ask them to connect with you. Of course, you have to make it worth connecting to you by offering helpful information. Give them a reason to keep coming back to your pages.