Email marketing is an effective internet marketing strategy. The instantaneous nature of email and the direct to user capability helps you reach customers easily.
However, because of the advent of spam and ill-intended emails with pornography and gambling imbedded in them, email marketing became difficult to run.
This is because email spam filters tag certain words or phrases as spam and that they lead suspected spam messages towards the spam folder. Aside from the spam filters, there are also recipients who tag messages as spam if they do not know the sender.
In years that past, email marketing used to be the top internet marketing strategy. However, because of actions from unscrupulous individuals, email marketing is now only second to search marketing.
Because it is no longer on the top of the list, you will not do it anymore? No, email marketing is still one of the most effective internet marketing strategies that help businesses to succeed online.
To help you understand email marketing better and know how to use it effectively, read on for the rest of this module.
After this module, you will understand how to effectively run email marketing to help your business compete well in the online market place.