Do you want to know how effective your promotional campaigns are? Do you want to know what to track and therefore improve the conversion of your potential customers into buyers? If you want to make sure that your products and services will help improve your bottom line, you have to learn how to track the conversion metrics and what conversion metrics to track.
In this article, we will discuss a few of the analytics outputs that will define the conversion metrics to track.
Traffic sources conversion
Traffic sources may come from direct visitors, search visitors and referral visitors. You have to know which traffic source works effectively and thus, you will know which among your campaigns are sending more traffic to your website. You will also have to know how to convert them into buyers immediately.
Unique visitor conversion
Some visitors get converted easily. Some visitors are not converted but they may return and you will have to convert them when they get back. By isolating new visitor conversions, you will know what made the immediate conversion and you may need to do more of that in your campaigns.
Return visitor conversion
Some customers take time to decide in making a purchase. If in the first time, you are unable to convert these visitors, you have to make sure that you convert them when they return.
You should be able to identify the factors that made the conversion especially for returning visitors so that you can do more of that strategy in your next customers.
Interactions per visit
Some customers visit your site for several times but they are not being converted. Some may stay a while and some bounces immediately. It is necessary that you know how visitors are interacting with your website to make sure that you will be able to change their experience that will lead to conversion.
The bounce rate is necessary to be tracked. You have to know why they left without interacting with your contents and also be able to plan how you will make them stay and know more of your products and services.
Aside from tracking these five conversion metrics, you will also encounter visitors that would be valuable because they will leave comments or head to the shopping cart but abandon the request. In this case, you also have to track those visitors and learn how you can convert them into buyers.
If you must ask for their contact details just before an exit, then it will help you follow them or invite them back to your site for purposes of conversion.
Sales are necessary but customer retention and keeping them active in your leads list is also important. Later on, they may need your products and services, then, it has to be you that they will think of when it happens.
Internet Marketing SARL is an internet marketing provider in the Middle East and in Asia. They have teams of expert and professional internet marketing consultant who will help you in monitoring the leads that are brought to your websites. They will also help you plan, implement, monitor and analyze your lead generation campaigns to help you convert them into buyers of your products and services.
Contact an internet marketing consultant here and discuss what your business needs to grow online.