Mobile marketing is a display marketing strategy that involves marketing strategies using mobile devices or moving vehicles such as those used in road shows or moving billboards. Moving billboards and road shows are used in traditional marketing campaigns. While there are still those that take on this route, the more modern and effective approach is done using mobile devices.
Mobile devices such as laptops, PDA phones and smart phones are the tools used in effective mobile marketing. Thus, for businesses to take advantage of this innovative marketing strategy, we will discuss some of the marketing campaigns associated with mobile marketing.
Mobile marketing may not be just display advertisements and banners but it also means marketing using short message service or SMS.
Now, for a clearer understanding of mobile marketing and mobile marketing campaigns, we will discuss below some of the campaigns and how they are done using mobile devices.
Mobile Marketing through SMS
This is the most popular mobile marketing strategy. This is because many people are using mobile phones and most mobile phones are capable of short message services. Thus, sending them SMS enables your marketing messages, offers and recommendations direct access to people.
It is of course more beneficial if you target your messages to a specific channel, those that are within your core target market.
This can be done by identifying the mobile models they use; the access numbers in their mobile phone that may refer to the area or location of the subscriber or based on the plan that they are subscribed to.
By targeting your marketing campaigns through SMS, your communication may not be branded as spam. Likewise, opt in services or marketing campaigns that involves registering to a certain program will enable you to avoid the spam feel of your marketing campaigns.
Mobile Marketing through MMS
Multimedia message service or MMS is a more exciting mobile marketing campaign. It involves messages with picture or video in colored format. You have better chances of exciting customers towards your brand and your business.
In-game Mobile Marketing
Some mobile gaming platforms offer in-game mobile marketing service. You can use videos, audio or picture messages that may play before your game loads in your mobile device. This has the more possibility of click through especially if you are able to make your in-game mobile marketing campaign easy to understand and use.
Mobile Web Marketing
Mobile web banners or mobile web posters may appear in mobile websites. Likewise, converting or adding a mobile website for your business helps people get to contact you any time they need to make a purchase or inquire about your products and services. Remember that mobile devices are usually held close to your potential customers, thus the interactive and fast turnaround time for your messages will help make sure that your marketing efforts are responded to without much delay.
Mobile marketing is effective especially if you make it easy for potential customers to take advantage of your offer or perform your most desired action (MDA). Making your contact details and your shopping cart clickable helps make sure customers will be able to perform your most desired action easily.
If you are in business and you want more customers complimenting your internet marketing strategies with mobile marketing and mobile advertising is sure to help improve the bottom line of your business.
Plan, implement and monitor your mobile marketing efforts so that you will reap the benefits of this innovative marketing campaign.
Need help? Contact an internet marketing consultant. They have the expertise and knowledge of how well mobile marketing can help grow your business.
Internet Marketing SARL is an internet marketing provider in Lebanon and the Middle East. They have diversified and expert internet marketing consultants that will help make sure that your business reach its highest potential easily with internet marketing and mobile marketing.
Contact them here now!!!