Twitter is a social media network. It allows individuals to post and read tweets. While there are only about 140 characters allowable in each tweet, it can be enough for marketers to use the platform for their efforts either as a reputation builder or linking to promotional contents. Communicating to potential and existing customers may also be done through Twitter.
To help you understand how you can use Twitter marketing for your business, we will discuss herewith the current usage ratio of Twitter. By understanding the user ratio, you will know how you can use it for your internet marketing efforts. This will likewise give you an idea of what to post.
Currently, there are about 140 million subscribers in Twitter. On the other hand, Twitter receives about 340 million tweets daily.
In those 340 million tweets being published daily on Twitter, Wikipedia showed the ratio of data or usage as follows:
• Pointless babble is about 40%
• Conversations are about 38%
• Pass-along value or tweet from outside sources at 9%
• Self-promotion is 6%
• Spam is 4%
• News is 4%
By the looks of it, there is more room for Twitter marketing. You can use part of the pointless babble, which is 40% high, for your marketing efforts. While you cannot control the postings of other members, if you can add more valuable tweets, it will be helpful for Twitter and for your business as well.
By posting your promotions and linking your tweets with your promotional campaigns and sharing them in Twitter, you will help change the user ratio to something more worthwhile.
As mentioned, there are only 140 characters including spaces in each tweet. While this is so, a review of the member profiles and location based marketing efforts will help you in your Twitter marketing campaigns.
Many businesses have used their followers in Twitter to share and retweet their feeds to expand the reach of the messages. Thus, if you can post more relevant and helpful tweets, your followers and their followers will share and retweet your feeds. It will then multiply the reach of your marketing messages and your campaigns.
When you can do Twitter marketing effectively, you will be able to leverage on your marketing efforts for the growth of your business.
Do you need help in doing Twitter marketing? Internet marketing consultants may be helpful to you.
Internet Marketing SARL is an internet marketing provider in Lebanon and the Middle East. They have a team of expert and professional internet marketing consultants who will be able to help you do Twitter marketing and other social media marketing efforts. Likewise, they will be able to help you plan and implement complimentary internet marketing strategies for your business.
Contact an expert internet marketing consultant here.