In the Middle East, internet and mobile phones are part of history. In recent events and many instances in Egypt, Iran and Libya, mobile phones helped people know the truth in several landmark cases. Mobile devices have taken the center stage in being part of the search for truth.
Thus, when you say that internet and mobile phones have revolutionized the world of communication, it can mean many different things.
Yes, internet and mobile phones have modernized and thus, revolutionized communication in the Middle East and all other parts of the world. Likewise in service of the revolution, internet and mobile phones are also there sharing the limelight with the government and the people.
“The Facebook Revolution” that made history in Egypt is one concrete example of the usability, instantaneous nature and power of the internet and mobile phones.
In an article published by The Guardian in UK entitled “The internet and mobile phones in the service of the revolution” , it clearly states how important and effective using internet and mobile phones in delivering messages that will alter the lives of many.
While there were cases such as in Libya, Egypt and Syria where the government has interrupted the services of these platforms, the fact that the messages were delivered to the public in search for truth and service, this proves that the internet and mobile phones are very important.
This article also shows the internet and mobile phone penetration in Middle East countries and it will tell you, as the business owner in Middle East that internet marketing and mobile marketing will be helpful to you and your business.
If it is has served an important role in the fight for truth, internet and mobile phone will also play an important role in reaching your customers wherever they are in the Middle East.
It will deliver your messages and your offers instantaneously and effectively.
The rate of penetration of the internet in the Middle East Region is about 33.5%; this rate is higher than the worldwide average of 30.4%.
In Israel, United Arab Emirates and Qatar, the penetration rates are beyond 60%. Even in Iran, which is closed and conservative, internet penetration is about 46.9%.
What does these internet penetration means for the marketer? This means you have the potential to reach these many people in the Middle East through your internet marketing efforts.
As far as mobile devices in the Middle East, penetration rate is greater than internet penetration by leaps and bounds. In fact, some countries like United Arab Emirates, Saudi Arabia and Oman, the mobile phone penetration is about 198%, 188% and 170% respectively.
Most of the mobile phones are smart phones and mobile marketers can use those for many mobile campaign strategies.
Thus, if you want to market your products and services in the Middle East, the best route to take is internet marketing and mobile marketing.
Internet Marketing SARL is an internet marketing service provider in Lebanon and the Middle East. It has a team of professional and expert internet marketing consultants who will be able to assess your business and recommend the best internet marketing and mobile marketing campaigns. Because they know Islam and the perplexities of countries in the Middle East, they will be able to give you the best advice in reaching customers and offering your products and services better.