Advertising your products and services through videos are slowly becoming a necessity. In the today’s globally competitive business environment, video marketing is now important. However, here is a revelation; videos are not only played online such as in YouTube and in Vimeo. Video advertisements are also working on connected TV.
In an article published on mashable.com dated July 15, 2012. It appeared that while online videos are watched from many different devices such as smart phones, tablets and PCs. Majority of the hours spend watching videos are on connected TV.
Furthermore, the article, “Advertisers Need to Pay Attention to Connected TV,” further show that people use many different devices to connect their TV to the internet. Some of us probably think it the other way around. We think that internet is a way to enjoy TV shows whenever we want.
However, this study said that it is not. Furthermore, and this is sometime important for the marketers. In the same study, it was mentioned that video ads on connected TV are influential. Among the 1,010 respondents –
• 38% said they visited websites mentioned in ads.
• 36% considered purchasing products or services mentioned in the ad.
• 34% looked for product in a store or online when they saw the ad on video.
• 32% told someone else about the information seen on ad.
If you think that mobile advertising is huge, you may need to trace your route back to connected TV. This study revealed that combining many different efforts for your video marketing campaigns will be helpful.
Video production should consider the fact that even online videos published in YouTube may not be confined to being watched on PC, smart phones or tablet. It will also be watched on connected TV.
Thus, your video promotional efforts need not be confined with promotional videos; you may need to consider advertising on TV shows and movies.
While video clips are being watched on connected TV as well, it only accounts for 38%, while 69% stream movies over the internet and another 69% of the respondents download full-length TV shows. This is the reason why you should consider your video marketing efforts to include TV shows and movies as well.
Internet Marketing SARL is an internet marketing provider in the Middle East and in Asia. They have teams of expert and professional internet marketing consultants who will help you create compelling videos that will work in many different devices including connected TV.
Contact an expert internet marketing consultant here and together, you should plan, implement and monitor your video marketing efforts.
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